A number of factors contribute to the overall cost of a billboard.
Below we explore those in greater detail.
Billboard sizes can vary significantly. Typically, larger billboards will be more expensive to advertise on and the vinyl will cost more.
Freeway vs Off Freeway is the largest consideration but traffic counts, which are independently audited, are equally an important factor.
Right read of the billboards (i.e. the billboard is on the right side of the street as traffic passes it) is usually more expensive because the billboard is closer to the audience.
Left read billboards (i.e. cross-traffic) are usually less expensive because they are further away.
If you elect to advertise on a static billboard, there will be an additional one-time charge to print your advertisementon vinyl.
If you elect to use a digital billboard, there are no production costs.